Get fast, actionable customer insight from uniquely authentic AI personas.
Craft custom personas, engage them in real-time chats, and generate one-of-a-kind reports that are packed with insights, ideas, and analysis that you can use today.
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Any Time, Anywhere, On Your Schedule
Unlock insights immediately, the moment you need them. Engage your personas any time, day or night, anywhere you happen to be, right away. Come and go without disturbing the conversation as your schedule demands.
Go Safely Down Any Rabbit Hole
Persimi's AI personas have infinite patience and discretion. Spend the time you need to dial-in on a complex topic, without your inner circle looking over your shoulder. Explore tricky rabbit holes with peace of mind, as deep as they might go.
Uniquely Authentic Persona Customization
Define your persona any way you can imagine. Add custom facts in freeform text to customize your persona in literally any way you can imagine. Add life events by age for insights driven by your persona's history rather than just demographics.
Insights & Reports
Mind-Blowing analysis and ideation that you can act on right now today... at the click of a button.
Questions Answered Across Multiple Dimensions
Ask a persona a question multiple times, for the first time every time. Persimi's Multi-Dimensional Polls ask one question to a persona multiple times. But the persona has no memory of being asked before, and we find them in a different mood, at a different time of day, in some different context every time. Get a one-of-a-kind look at how the context of a moment is impacting the answers you get (and a fascinating look at what the underlying truth might be).
AI Powered Help to Connect to Real People
Engage with AI personas to help find the humans they represent. Fire up a Recruitment Insights report to have Persimi analyze one of your persona and then provide you with a long list of communications channels and messaging tactics that might be especially effective with that persona. AI Personas are great, but they can't replace connections with the real humans they represent. Persimi will help connect you.
Check out a few samples of actual Persimi reports. You can generate insights like these from your own custom personas at the click of a button.
Browse all of Persimi's Public Reports from our fasinating Spotlight Personas. You'll be amazed by what you can learn.
"Bottom line: If your priority is credible, consistent qualitative artifacts you can show to leaders and reuse across cycles, choose Persimi."
We asked ChatGPT to evaluate whether Persimi or ChatGPT was the better tool to provide reliable, actionable insight from AI personas. ChatGPT chose Persimi. Click here to see the the actual prompt and the full, detailed response at ChatGPT.
See how much your business can benefit in just 24 hours.
Under the Hood
Persimi currently runs on OpenAI’s GPT-4o-mini model (as of September 2025), chosen for its balance of speed, accuracy, and conversational realism.
Decades of qualitative feedback expertise are embedded in each interaction to reduce bias, maintain context, and produce insight-rich conversations.
Persimi manages better AI interactions behind the scenes. For example, a response may be checked, expanded, and refined by additional AI passes before it is displayed.
Personas
Layered with unique detail, fully customizable, powered by OpenAI, and prompted with programmatic enhancement that makes interactions as easy as a text chat, responses more reliable, and an experience far more effective than anything available from AI chat directly.
Add Any Custom Attributes
Enter any custom attribute you can imagine with free-form text. Does your persona hold a certain certification? Do they have red hair? Did they attend a certain school? Are they able to talk to fish? Any attribute you can imagine, you can add in free-form text, and Persimi will run with it.
Build a Life of Stories
Populate your persona's Life Events. Add specific life events as free-form text to detail what happened to your persona, and at what age. Persimi will build around any events you customize, and make sure those events have a suitable life-long impact on the persona and their perspectives.
Personas from Anywhere in the World
Define the location of your personas as broadly or as narrowly as you like. Define location by continent, country, state, city, or as hyper-local as a specific postal code.
Personas from Any Time in History
Talk to personas from today, last year, or a hundred years ago. Get a unique perspective on a topic, a trend, a product, or a social phenomenon by interviewing personas from any era in history, with the same level of detail and authenticity.
See how much your business can benefit in just 24 hours.
Academia Agrees...
- “Predictions… correlate strikingly with actual treatment effects (r = 0.85), equaling or surpassing the predictive accuracy of human forecasters.” – Hewitt et al.
- “GPT-4 matched the performance of a cohort of 119 human experts… correlations of 0.89 (GPT-4) and 0.87 (human experts).” – Lippert et al.
- “It is nuanced, multifaceted, and reflects the complex interplay between ideas, attitudes, and socio-cultural context…” – Argyle et al.
Visit our Academic Studies page for more details and links to peer-reviewed reports that consistently show AI personas are a legitimate and extremely effective means to augment human-facing feedback.
Why Persimi?
Regardless of how you reach your current understanding of the people you serve, Persimi can augment that process... helping you deliver a better experience for them and greater professional success for you and your team.
Optimize Your Human Conversations
Make the most of the time you spend talking with the people you serve. Use Persimi to scout wide-ranging topics effortlessly and provide data to intelligently approach human conversations.
Get Your Missing Insights
Talk to the customers you're not talking to. Whether it's a hard-to-find persona, a time crunch, office politics, or you name it. When a human isn't available, Persimi is.
Involve the Whole Team
Everyone on your team can engage AI personas one-on-one. There's no worry about the number of people in the room, the number of questions that can be asked, or the skill level necessary.
Practice Interviewing
Gain skill in a context where mistakes don't matter. Learn the ropes of an effective interview or polish your skills relative to a specific topic (and get advice from the Persona about how you might improve).
Evade the Peanut Gallery
Research sensitive topics on your own. It can be impossible to do human-facing research without drawing attention. Develop a secret project, ask a dumb question, or peel the layers on a politically sensitive topic in private.